Vanessa Chua
Head of IT · Siddeley Group
Full-stack engineer and technical manager delivering cross-subsidiary digital infrastructure, solo and at team scale.
Overview
Vanessa joined Siddeley Group as a Software Developer and was promoted to Head of IT within the same review period, reflecting rapid demonstrated value across engineering, product management, and cross-subsidiary leadership.
In her dual capacity as engineer and manager, she delivered production digital infrastructure for four subsidiaries — RedBridge Consulting, GoodMood Studio, Siddeley Talent Link, and Insight Idea — over 13 weeks from February to May 2026.
Her work spans a full-stack bilingual website with CRM and booking integration, a modern Next.js framework migration, a job listings platform built solo in under a week, and concurrent technical management of the GoodMood Studio implementation. Combined agency-equivalent cost avoided across all four projects: est. $80,000–$180,000 AUD.
Key Strengths
Speed to Production
Four production systems delivered across 13 weeks — solo and at team scale.
Full-Stack Depth
Frontend, backend, database, DevOps, and integrations — no discipline outsourced.
Bilingual Architecture
EN/ZH across every deliverable, targeting Melbourne's Chinese-speaking migrant market.
Strategic Insight
Business impact framed across cost, marketing, and revenue — not just engineering output.
Team Leadership
Managed Nicole, Eric, and Chloe through concurrent multi-project delivery as Head of IT.
Security & Compliance
RLS policies, CORS, Meta CAPI server-side, privacy pages — compliance built in from day one.
Projects
Feb 2026 – 3 July 2026 · Cross-subsidiary, Siddeley Group
Combined Summary
All seven projects · Feb 6 – Jun 2026
| Project | Period | Role | Vanessa's Commits | Cost / Impact |
|---|---|---|---|---|
| RedBridge Website + CRM Portal | Feb 6 – Apr 17 | Solo engineer | 268 | $50k–$100k AUD avoided |
| RedBridge Website V2 | Apr 13 – May 5 | Head of IT + team lead | 25 (+ 193 team) | $20k–$40k AUD avoided |
| Siddeley Talent Link | Apr 29 – May 4 | Solo engineer | 14 | $15k–$30k AUD avoided |
| GoodMood Studio | Apr–May (concurrent) | Head of IT · management | — (management) | Rework & consultant cost avoided |
| Google Ads — Employer Sponsorship | May 8 – present | Head of IT · campaign manager | — | $861 AUD spend · 8.5% CTR |
| Siddeley Group Website | May 8–13 | Sole front-end developer | — | $800–$1,600 translation cost avoided · A$0 hosting |
| RedBridge Website V3 | Mar – Jun 2026 | Head of IT · sole technical architect & SEO implementer | 283+ | $40,000–$95,000 AUD avoided · no ongoing retainer |
$120k–$275k AUD agency-equivalent cost avoided across engineering projects, plus active paid media management