Head of IT, Full Stack Engineer and Product Manager. Digital delivery across RedBridge Consulting, GoodMood Studio, and Siddeley Talent Link.
Vanessa Chua joined Siddeley Group on 18 November 2025 as an ICT Business Analyst. On 26 March 2026, she was promoted to Head of IT, taking on Full Stack Engineer and Product Manager as primary duties, with Nicole, Eric, and Chloe as direct reports. Over 13 weeks, she delivered websites and digital systems for four Siddeley Group subsidiaries. She produced over 312 commits, wrote more than 41,500 lines of code, and delivered the equivalent of $80,000 to $180,000 AUD in external agency fees, in-house, at her current rate of $32 per hour.
Managed four concurrent projects across 13 weeks while leading a team of three. Took on SEO, analytics, legal compliance, and content coordination beyond core engineering duties. Returned from two planned absences and resumed full ownership of all active projects immediately each time.
Resolved critical technical blockers independently, including six successive deployment failures, a translation system incompatibility with Cloudflare's edge network, and a form submission error caused by browser security restrictions. Diagnosed each issue and kept delivery on schedule.
Introduced features that did not exist across the group: an automated booking system connected to Google Calendar; a CRM portal with AI-powered summaries; real-time job engagement counters; and a live AI chat widget. All built and deployed in-house.
Defined task ownership and priorities for Nicole, Eric, and Chloe across all active projects. Built and maintained a shared task list in Notion with clear purpose, priority, and notes for each item. Imported the full task list into FeiShu so management had a consolidated view. Reviewed all team code submissions and set technical direction across every project.
Assessed each project from multiple audience perspectives: clients, employers, job seekers, and the internal team. Applied product knowledge built through management meetings and personal analytical thinking into feature and content decisions. Attended the ASG sales pitch and assessed STL's platform requirements directly from management discussions.
Maintained structured communication through Notion task lists, WeChat, and FeiShu. Proactively chased content, domain access, and approvals from internal stakeholders to keep delivery moving. Requested and reviewed formal progress reports from Nicole and Eric. Coordinated with Insight Idea on legal compliance groundwork.
Sole Developer — 268 commits recovered, 6 recorded
| Company | RedBridge Consulting, Siddeley Group |
| 公司 | 红桥咨询，思德利集团 |
| Role | Sole developer. Responsible for all design, frontend, backend, bilingual content, third-party integrations, and deployment. |
| 职责 | 独立开发者。负责全部设计、前端开发、后端系统、双语内容、第三方集成及部署上线。 |
| Outcomes | Built a 28-page bilingual website from scratch. Delivered a 9-screen internal staff portal for the Sales, CRM, and Legal teams. Integrated automated booking, email, calendar, AI chat, and ad tracking. Recovered 268 commits from February and March using the Cloudflare Pages API after a GitHub restructure removed early history. |
| 成果与影响 | 从零构建28页中英双语网站。为销售、CRM及法务团队交付9屏内部员工门户。集成自动预约、邮件、日历、AI聊天及广告追踪功能。通过Cloudflare Pages API找回2月至3月共268条提交记录。 |
| Cost | Equivalent external agency cost: $50,000 to $100,000 AUD. Delivered entirely in-house. Full IP retained by the company. |
| 成本 | 等价外包成本：约5万至10万澳元，全部内部完成，知识产权完整保留。 |
| Marketing | Bilingual site targets Melbourne's Chinese-speaking skilled migration market. Server-side Meta CAPI improves paid ad attribution accuracy. GA4, Google Search Console, and Bing Webmaster Tools all configured. Google Business Profile claimed and completed. |
| 营销与社会影响 | 双语站点精准覆盖墨尔本华语技术移民市场。服务端Meta CAPI提升Facebook及Instagram广告归因准确性。已完成GA4、Google Search Console、必应站长工具配置及Google商家资料认领。 |
| Revenue | Booking system converts site visitors into paid consultations. CRM portal supports the full sales pipeline from initial lead to signed client. |
| 收入 | 预约系统将网站访客转化为付费咨询。CRM门户支撑从线索到签约的完整销售流程。 |
Head of IT — managed team of 4 — 25 personal commits of 218
| Company | RedBridge Consulting, Siddeley Group |
| 公司 | 红桥咨询，思德利集团 |
| Role | Head of IT. Managed Nicole, Eric, and Chloe. Personally handled deployment architecture, multilingual routing, SEO, form submission, security configuration, performance tuning, and all code reviews. |
| 职责 | IT主管。管理Nicole、Eric及Chloe。个人负责部署架构、多语言路由、SEO、表单提交、安全配置、性能调优及全部代码审查。 |
| Outcomes | Migrated the RedBridge website from 28 separate HTML files to a modern Next.js 16 and TypeScript codebase. Resolved 6 consecutive deployment failures. Rebuilt the bilingual translation system to work on Cloudflare's edge network. Reviewed and merged all 218 team commits. A single codebase now replaces 28 files, cutting future content update time by an estimated 50%. |
| 成果与影响 | 将红桥网站从28个独立HTML文件迁移至现代Next.js 16与TypeScript代码库。解决6次连续部署失败问题。重建适配Cloudflare边缘网络的双语翻译系统。审核并合并全队218次代码提交。单一代码库替代28个文件，预计将未来内容更新时间缩减50%。 |
| Cost | Equivalent external agency migration cost: $20,000 to $40,000 AUD. Delivered in-house. |
| 成本 | 等价外包迁移成本：约2万至4万澳元，全部内部完成。 |
| Marketing | Server-side rendering improves Google search rankings organically, reducing long-term reliance on paid ads. Security headers and Core Web Vitals improvements protect brand trust and search performance. |
| 营销与社会影响 | 服务端渲染提升Google自然搜索排名，降低对付费广告的长期依赖。安全标头与Google核心网页指标优化提升品牌信任度及搜索表现。 |
| Revenue | Faster load times and improved mobile experience reduce drop-off on booking and employer enquiry pages, directly supporting conversion from visitor to client. |
| 收入 | 更快的加载速度与优化的移动端体验降低预约页及雇主咨询页的访客流失率，直接提升从访客到客户的转化效果。 |
Head of IT — Sole Developer of Vanessa's version — 14 commits in 6 days
| Company | Siddeley Talent Link (维拓联才), Siddeley Group |
| 公司 | 维拓联才，思德利集团 |
| Role | Head of IT. Attended STL management meetings to understand requirements and goals. Oversaw Nicole and Eric's specification-compliant version. Independently designed and built a separate version that substantially exceeded the brief. |
| 职责 | IT主管。出席维拓联才管理层会议，深入了解需求与目标。监督Nicole及Eric完成符合规格要求的版本。独立设计并构建一个大幅超出规格要求的版本。 |
| Outcomes | Two versions delivered. Nicole and Eric's version met STL's stated requirements. Vanessa's version applied product knowledge built through management meetings and personal analytical thinking to deliver a more complete, polished, and technically robust platform. Created the company's first brand slogan, which was absent from STL's brand prior to this engagement. Blind comparison: 15 people invited; 6 responded; all 6 chose Vanessa's version. Vote is ongoing. |
| 成果与影响 | 共交付两个版本。Nicole和Eric的版本满足维拓联才明确需求。Vanessa的版本结合通过管理层会议与个人分析思考所积累的产品认知，交付了更完整、精致且技术更稳健的平台。为公司创作首个品牌口号，此前维拓联才品牌缺乏这一要素。盲测比较：15人受邀，6人已回复，6人均选择了Vanessa的版本，投票仍在进行中。 |
| Cost | Equivalent external agency cost: $15,000 to $30,000 AUD. Delivered solo in 6 days. Real-time counters run on Cloudflare KV at zero ongoing infrastructure cost. |
| 成本 | 等价外包成本：约1.5万至3万澳元，6天内独立完成。实时计数器运行于Cloudflare KV，零额外基础设施成本。 |
| Marketing | Bilingual job listings with VETASSESS alignment and salary ranges establish 维拓联才's digital presence in the skilled migration market. Live view and apply counters create social proof on job cards. Created the company's first brand slogan, giving 维拓联才 a distinct voice in the market. Platform feeds RedBridge's employer pathway and Insight Idea's visa pipeline. |
| 营销与社会影响 | 含薪资区间、符合VETASSESS要求的中英双语职位信息确立维拓联才在技能移民市场的数字存在。实时浏览与申请计数器在职位卡片上形成社会认同效应。Vanessa为公司创作首个品牌口号，赋予维拓联才独特的市场声音。平台为红桥雇主担保及洞见移民业务输送客户资源。 |
| Revenue | STL placement fees, combined with cross-referrals into RedBridge and Insight Idea, create compounding revenue across three subsidiaries from a single candidate interaction. |
| 收入 | STL招聘服务费与向红桥及洞见移民的交叉转介绍，使单次求职者接触在三家子公司间形成复利营收。 |
Head of IT — Direction and Oversight — Management role, no direct commits
| Company | GoodMood Studio, Siddeley Group |
| 公司 | 好情绪创意工作室，思德利集团 |
| Role | Head of IT. Defined implementation approach. Reviewed team work against brief. Provided hands-on technical direction to Nicole, Eric, and Chloe. Quality-assured all delivery. |
| 职责 | IT主管。制定实施方案。对照设计要求审查团队工作。为Nicole、Eric及Chloe提供一线技术指导。把控全部交付质量。 |
| Outcomes | Led the team through a structural website overhaul. Upon returning from each planned leave, independently reviewed all progress, identified gaps without a formal handover, and re-established clear direction. Requested access to GoodMood's domain, Google account, and Instagram account from the relevant stakeholder; pending a response, took initiative to set up new accounts so web and marketing work could proceed without delay. On receiving management's rebrand decision, halted all active development immediately to prevent wasted effort. All groundwork preserved for resumption once the new brand is confirmed. Attended the ASG meeting, assessed their existing process flows, and pitched the CRM system built for RedBridge as a solution to address their operational gaps. |
| 成果与影响 | 带领团队完成网站结构性重构。每次从计划假期返回后，在缺乏正式交接的情况下独立审查所有进展，识别缺口并重新确立清晰方向。已向相关负责人申请好情绪工作室的域名、谷歌账号及Instagram权限；在等待回复期间主动创建新账号，确保网站与营销工作不因此受阻。管理层确认品牌重塑决定后，立即暂停所有开发工作，避免资源浪费。前期工作完整保留，待新品牌确认后随时恢复。出席ASG会议，评估其现有流程，并将为红桥构建的CRM系统作为解决方案进行推介。 |
| Cost | Timely direction and review prevented misaligned implementation and rework. External technical consultation cost avoided. |
| 成本 | 及时的技术指导与审查避免了方向偏差与返工，节省了外部技术顾问费用。 |
| Marketing | GoodMood Studio's website is its primary business development and portfolio tool. A correctly structured site, ready to reflect the incoming brand, directly supports the studio's ability to win external clients. |
| 营销与社会影响 | 好情绪工作室的网站是其核心业务拓展与作品展示工具。结构正确、可随时承载新品牌形象的网站直接支撑其赢取外部客户的能力。 |
| Revenue | GoodMood is in active discussions with ASG. No revenue has been generated to date. A professional site, ready to launch with the new brand, is a key step toward converting those discussions into a signed engagement. |
| 收入 | 好情绪目前正与ASG洽谈合作，暂无实际营收。专业网站在新品牌落地后将成为将商洽转化为正式合同的关键推动力。 |
| Project | Period | Role | Commits | Cost Saved |
|---|---|---|---|---|
| RedBridge Website | Feb 6 to Apr 17, 2026 | Sole developer | 268 recovered + 6 recorded | $50k to $100k AUD |
| RedBridge Migration | Apr 13 to May 5, 2026 | Head of IT, team of 4 | 25 of 218 | $20k to $40k AUD |
| Siddeley Talent Link | Apr 29 to May 4, 2026 | Sole developer | 14 of 14 | $15k to $30k AUD |
| GoodMood Studio | Apr to May 2026 | Head of IT, advisory | Management role | Consultant cost avoided |
| Total | 13 weeks | Engineer + Manager + PM | 312+ commits | $80k to $180k AUD |
During this period, Vanessa carried responsibility across four projects simultaneously because the business required it. As the team grows, there is an opportunity to formalise handover documentation and technical standards so the team can operate with more independence between projects. Vanessa has begun this through structured Notion task lists and formal progress reports from her direct reports.
As a self-starter, Vanessa sometimes moves faster by solving problems directly. As Nicole, Eric, and Chloe build experience, there is scope to delegate more hands-on technical work and invest more time in product direction and strategic planning across the group.
Vanessa intends to grow the team's capability and take on greater strategic responsibility across Siddeley Group, including formalising IT delivery processes, building a stronger product development culture, and contributing more directly to the group's digital product roadmap.
Vanessa's current rate of $32 per hour does not reflect the seniority, breadth, or market value of the work delivered. The combined scope of Head of IT, Full Stack Engineer, and Product Manager, executed across four subsidiaries simultaneously, warrants a compensation review aligned to market rate.