GoodMood Studio
Role: Head of IT — Technical management & direction (no direct commits)
Business Impact
Technical direction and review by Vanessa prevented costly rework and misaligned implementation. Her guidance, drawn from first-hand concurrent experience on V5 and STL, accelerated delivery and avoided the need for external technical consultants.
GoodMood Studio is the creative and marketing arm of Siddeley Group — its website is its primary business development tool. A well-structured, correctly deployed site is directly tied to GoodMood's ability to win creative clients.
GoodMood's client conversion depends on its digital presence. A functional, professional website supports new business enquiries and positions the studio credibly when pitching to external clients.
Project Summary
| Field | Details |
|---|---|
| Project Name | GoodMood Studio Website |
| 项目名称 | GoodMood Studio 网站 |
| Period | Apr–May 2026 (concurrent with P2 & P3) |
| 周期 | 2026年4月–5月（与项目2、3并行） |
| Company | GoodMood Studio (Siddeley Group) |
| 公司 | GoodMood Studio（Siddeley Group） |
| Role | Head of IT — Management & direction |
| 职能 | IT 总监 — 管理与方向指导 |
| Vanessa's commits | None — management contribution |
| Vanessa 提交 | 无 — 管理职能贡献 |
| Direct reports | Nicole · Eric (Yinjia) · Chloe |
| 直属下属 | Nicole · Eric（Yinjia）· Chloe |
| Status | On hold — management decision to rebrand |
| 状态 | 暂停 — 管理层决定品牌重塑 |
Key Highlights
- Managed implementation while simultaneously delivering Projects 2 and 3 — demonstrating breadth of Head of IT role
- Applied first-hand Cloudflare deployment experience from V5 and STL directly to GoodMood's technical direction
- Oversaw team during two planned absences (Mar 30–Apr 2 and Apr 7–10); resumed leadership on Apr 13
- Directed structural overhaul of the GoodMood Studio website alongside Nicole, Eric, and Chloe
- GoodMood domain access requested; in the absence of a response, created a new domain to maintain delivery momentum
- Project placed on hold following a management decision to rebrand — Vanessa's technical groundwork carries forward once the new brand is confirmed
Vanessa holds the position of Head of IT at Siddeley Group, with Nicole, Eric (Yinjia), and Chloe as direct reports. As Head of IT, Vanessa did not commit directly to the GoodMood repository; her contribution was management, technical direction, and oversight of her team's implementation work.
The GoodMood Studio website project has been placed on hold following a management decision to rebrand the company — including a new company name, colour palette, and logo. The website must reflect the new brand identity, so implementation is paused pending the outcome of the rebrand. Vanessa's technical direction and groundwork will carry forward once the new brand is confirmed.
Dual Role Demonstrated
The GoodMood Studio project demonstrates the dual nature of Vanessa's role as Head of IT: she is both a hands-on engineer delivering production code (as evidenced across Projects 1–3) and a technical manager responsible for the quality of her team's output. Managing GoodMood Studio's implementation while simultaneously delivering the RedBridge Website V2 migration and building Siddeley Talent Link from scratch demonstrates the breadth of responsibility carried across this period.